We care about quality. Look, we know we're not the cheapest game in cyber-town; sorry. We can't compete with the WalMarts, Targets, and Amazons of the world on price. This is the reality of being a small business competing against big box retailers. But this also means that we take quality very seriously. We're not perfect — only Messi or Cristiano Ronaldo might be — but we do strive for it every day.